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Search engine optimization is a collection of techniques that can be applied to a website to increase the search engine ranking of the site. Search engine ranking is the position that your site occupies when a search is done using keywords you are targeting on your site.

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SEO is important because if you can get your site listed in the Google top ten for your search terms you will get significantly more traffic than if your listing shows up on any subsequent pages.

SEO techniques fall under two broad categories, on-page factors and off-page factors.

On page factors include things like the use of keyword and description meta tags, the use of the alt tag for images, HTML header tags, keyword placement, etc.

Off page factors revolve around backlinks, but also involve the use of keywords. Backlinks are the links placed on other sites that point to your site.

Steps You Can Take To Improve Your SEO

First, always use keyword and description meta tags.

For every page on your site you should have meta tags unique to that page. Meta tags are HTML code found between the tags near the top of the page when you are looking at the HTML code.

Second, where you have images on your site, always include an alt tag.

The HTML code for including an image in your page has an optional attribute called the ‘alt’ tag.

Third, use header tags wisely.

The header tags H1, H2, H3 etc. are used by search engines to figure out what the important keywords for your site are.

Forth, get backlinks with relevant keywords.

The more backlinks the better.

There are many ways to get backlinks. You can develop relationships with other webmasters to get traditional reciprocal links from other related sites. Participate in forums related to your topic and be sure to have a link to your site as part of your ’signature’. Write articles for article directories which include a link back to your site in the ‘bio box’. Use Social Bookmarking services to bookmark your pages and encourage your visitors to do the same. This is just to get you started, it’s not an exhaustive list by any means.

We’ve covered just a few basic, but very important, aspects of SEO in this article. This is a very good place to start if you want to improve your sites search engine optimization. Keep applying these techniques until it becomes second nature and you should see an improvement in both your search engine rankings and an increase in the traffic to your site.

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When search engines decide which which sites are relevant to the search, does it look at the keywords used in a web page or only the meta-tags?

What else do you need to consider to improve search engine ranking?

Search engine spiders have a very complex system for determining page relevancy and only Google knows exactly what they all are.

Some have been figured out but in time many of them can suddenly change. The copy on your page and how it is used is extremely important. Once upon a time you could just "load" your page with reoccurring keywords but as the spiders got "smarter" they now look to see if your words appear natural.

There are over 100 different aspects to search engine rankings so learn and test as many as you can. Remember, no site is ever perfect you can only strive to make it better with each change.