I need to know any good institute which offers courses in Search Engine Optimisation and Internet Marketing.

Hi
have you heard about the world internet summit , its a 4 days seminar , they teach you how to market on internet and they are famous and have been arround the world, on end of october they are going to do it in USA , I left a link below for your references , currently they allow you to bring friend or partner for free

i left a link below for your references

what is search engine optimisation?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as "Black Hat" SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

I have a website which is in development. It will be a pretty big website overall. Does anyone know about companies that offer SEO (Search Engine optimisation) and what are the price ranges for that? I have seen many who say they will train your employees for that, but i am looking to subscribe to someone who will manage the SEO for my website. What kind of prices does one pay for such services?

You’ll find there are roughly four types of SEO service:

Something that costs a few hundred $/£ per year. Steer clear of that, because you won’t be getting any value for your money – it’s too cheap, and the chances are the company will do very little beyond submitting your site to search engines (something which isn’t actually a great idea anyway), if they do anything at all.

Next up are companies which offer a sort of monthly management scheme, where they do a bit of SEO and other internet marketing as well as generally looking after your site every month. In my experience, this is around £200/$300 per month. It’s okay if you’re not in a demanding market, but generally not a sufficiently dedicated SEO programme to give new sites the push they need.

Then there is dedicated SEO consultancy, for which you can pay through the nose for if you want the best; you can expect to pay up to £300/$500 per hour for the top notch SEO consultants. You might also find some who will take you on on a monthly retainer, probably around £600/$1000 per month, for which you will be able to talk to them at any time and get a constant flow of advice.

Finally you can outsource different bits of your SEO out to different companies who have more expertise in one area. This works best in conjunction with some form of consultancy so you know what you need. Again, costs will vary according to the quality and reputation of the provider. For example, you could hire a linkbuilding team in India extremely cheaply, or you could pay thousands for the creme de la creme of linkbuilders.

By the way, in my opinion you DO need SEO consultancy before and during your site development, otherwise you will end up having to change things which just adds more cost. This way, the consultant will also be able to tell you what kind of future promotion your market will require : it might even be something you could do yourself with a couple of books, or it might well require a large investment in ongoing SEO from a professional.

There are plenty of companies and individuals out there, just keep looking. And if you don’t find anyone, well there’s always me!

Sorry, after writing so much I felt I deserved a small pitch

Ideally, you want to transition away from PPC and move to organic search results. SEO can help you do just that – saving you a lot of money in the long run. PPC is great for jump-starting a campaign.

I’m marketing a website we’re launching in a couple of months time and trying to think of as many ways as possible to drive traffic to it.

I know that by having keywords in the content is one of the most important elements for crawler search-engines. I was wondering if having a drop-down list of all the keywords that someone might search the site by in the site-search facility (so long as they have an article to link to) will help. Or will search engines discount such a way of displaying all the keywords?

Search engines work on complex algorithmic formulas and calculations which ultimately determine the quality user experience that a web browser will experience when navigating to your site.
You will however get ‘penalized’ or sent to the back of the line when you spam on too many keywords on to your site-they call this keyword density- and a good percentage to go for is usually around 7% keyword density.
Using a scroll down menu with your keywords is not a bad idea as long as the page or article which it links to is highly targeted or ‘relevant’ and does not appear as ‘tacky’.
Use phrases: if your keyword is "widgets" use stuff like "green widgets" or "widgets in red" etc… u get the idea.
Hope this helps,

I want to study about Search Engine Optimisation (SEO) Tools and Search Engine Marketing .From where can i get full details.can any body help me by giving kit.

Hi Mate

To start Search engine optimisation you need to understand on site seo and off site SEO. On site seo is about how design the web site and other staff that making your web site search engine friendly. Once you’ve done it you need to start off site seo which is about link building. This is the best guide about the offsite SEO:

Here is the list with top 12 link building tips that I highly recommend you to use when starting to build your links.
1. Directory Submission
Getting listed in dirs is good for you, you get a lot of backlinks. I am posting here only high quality, free, human reviewed, PR6+ directories only ( BTW I checked the PR of the directories I am providing with Google Toolbar and I have to say that there is a big difference in their PR since the last update. I have seen many directories that have fallen from PR6 to PR0, I suppose they have used some black seo to get promoted and finally they lost their PR). The good thing about these dirs is that if you get your site listed you will get lots of traffic. The bad thing is that the review proccess of your site often is more than 3 months. Here is the list I use:
http://dir.yahoo.com/ PR 8
http://www.dmoz.org PR8
http://www.stpt.com/ PR 8
http://www.open-site.org PR 8
http://www.femina.com PR 7
http://www.portal.eatonweb.com PR 7
http://www.bloggernity.com PR 6
http://www.podcastzoom.com/ PR 6
http://www.bloguniverse.com PR 6
http://www.gogreece.com PR 6
http://www.lanic.utexas.edu PR 6
http://www.sacentral.sa.gov.au/site/page.cfm PR 6
http://www.worldhot.com/ PR 6
http://www.elib.org/ PR 6
http://www.ezilon.com/ PR 6
http://www.christiansunite.com/ PR 6
http://www.aardvark.co.za PR 6
http://www.nzs.com/ PR 6
http://www.info-listings.com/ PR 6
http://findingblog.com/ PR 6
http://www.iguide.co.il/ PR 6
Of course there are more good high PR directories but I will leave the search for them to you. You can use google to find some, but the lists that come on first page results shows the old PR of the directories. So in my view these 21 dirs that I have posted here a worth to submit to them. Don’t get mad if you are not listed after 3 months from submission. Your time will come, don’t give up!
2. Link Exchange with other webmasters
This is also good way to get backlinks. When contacting other webmasters write in personalized way. Tell them why you want to exchange links with them, introduce your site to them, tell them more about your site. Try to exchange links with only high quality sites with higher PR. You may find good partners to exchange links, the best way is contacting them in personal, or you may use some forums to find link exchange requests, and last but not least you may use some automated link exchange sites. Here are some of them:
http://www.build-reciprocal-links.com/ PR 6
http://www.linkdiary.com/ PR 5
http://www.telalinks.com/ PR 5
http://www.linkexchanged.com/ PR 5
http://www.belinked.info/ PR 5
http://www.linkwizard.net/ PR 4
Using these automated link exchange sites will also boost your backlinks and you will get many relevant links to your site. You can find much more sites like these but to be honest I think these ones will do a perfect job. You can always ask google about something like: ‘free automated link exchange sites’, ‘free reciprocal programs’, ‘free link building programs’ and some more search terms like these.
If you want first to check the pagerank of the site you will be exchanging links with I recommend you to use:
http://www.digpagerank.com/ – In this site you can check the PR of a page or site in over 700 google datacenters
3. Article Submissions
Maybe I won’t tell you something new but try to write good quality unique articles and post them to the best free article directories. This is one of the best way to do 2 things for your site: first get a lot of backlinks from the articles and second get a lot of traffic I hope you know that you have to put your keywords that you compete for in the anchor text which is very very important for higher results in the SE’s.
http://ezinearticles.com/ PR 6
http://www.articleclick.com/ PR 6
http://www.1888articles.com/ PR 5
http://www.articlesbase.com/ PR 4
http://www.talkinmince.com/ PR 4
http://www.article-hut.com/ PR 4
http://www.articleuniversity.com/ PR 4
http://www.articlefeeder.com/ PR 4
http://thephantomwriters.com/ PR 4
http://www.article99.com/ PR 4
http://www.instantcashflow.org/free-article-directory/ PR 4
This list is only 11 sites long but if your article gets listed in all of them expect more than 1000 visitors to come to your site from the link in the article.
4. Press Release Submission
This method is something like writing articles and post them almost everywhere. In fact using this tactic you have to write a press release about your site or a page from your site. The process is the same. You have to submit the press release to good press release distribution sites. Below is the list of the ones that I am using.
http://www.24-7pressrelease.com/ PR 6
http://www.pr.com/press-releases/ PR 6
http://www.free-press-release-center.info/ PR 6
http://www.clickpress.com PR 6
http://www.pressbox.co.uk PR 6
http://www.prleap.com PR 6
http://www.1888pressrelease.com/ PR 5
http://ecommwire.com/ PR 5
http://www.przoom.com/ PR 5
http://www.newswiretoday.com/ PR 5
http://www.free-press-release.com PR 5
http://www.pressreleasenetwork.com PR 5
http://www.prfree.com/ PR 5
Hope these 13 sites will help you to get much traffic. If you submit regularly to them and your site or articles gets listed there expect to get at least 200 unique visitors daily.
5. Social Networking / Social Group Sites
Social networking sites are very useful these days not only to get links but also huge traffic. Participating in social group / networking sites are proving to give boost to your traffic these days. Here is my list:
www.myspace.com PR 8
http://spaces.live.com/ PR 8
http://www.livejournal.com/ PR 8
http://www.orkut.com/ PR 8
http://www.friendster.com/ PR 7
http://www.linkedin.com/ PR 7
http://360.yahoo.com/ PR 7
These are one of the best social group sites. There are a lot more but I think these are enough, they are high quality and have a high PR ( 7+). They are perfect for getting good backlicks to your site.
6. Getting link from .org , .gov and .edu sites
The education, organization and government sites are considered much more valued sites and links coming from those sites are valuable. You need to search and find such sites.
Do a simple search on Google with this search term:
http://www.google.com/search?q=site%…G=Search&hl=en
You may use another perfect search term special for edu blogs:
http://www.google.com/search?hl=en&q…22&btnG=Search
With this string you will get all .edu blogs that allow posting comments and do not require to be logged in. Hope you find this string perfect. You can experiment with it for all kind of domains, it’s up to you. Make blog comments and put links in them, make sure your comment is genuine and not spam. You have to read the whole topic and find something to comment on the topic, job is done. After doing some comments maybe in a week you will see in Google index that you have links from .edu domain or .gov
7. Social Bookmarking Site Submission
This is the newest technique to get quality backlinks to your site. These days people like to share their interests in social bookmarking sites. Posting your interesting article to such sites will boost your traffic and give you thousands of visitors. But it is not so easy as it sounds – you have to write really good article, or news or something very very interesting to get your article on first page of these sites.
Don’t waste your time or money submitting to sites that don’t receive traffic! Use this list of sites for the best social bookmarking results
http://www.netscape.com/ PR 9
http://www.digg.com/ PR 8
http://del.icio.us/ PR 8
http://www.furl.net/ PR 8
http://technorati.com/ PR 8
http://myweb2.search.yahoo.com/ PR 7
http://reddit.com/ PR 7
http://www.fark.com/ PR 7
http://www.43things.com PR 7
http://www.mister-wong.de/ PR 7
http://de.lirio.us/ PR 7
http://www.newsvine.com/ PR 7
http://www.blogmarks.net/ PR 6
http://ma.gnolia.com/ PR 7
http://www.simpy.com/ PR 7
http://www.shoutwire.com PR 6
http://www.spurl.net/ PR 6
http://bluedot.us/ PR 6
http://www.blinkbits.com/ PR 6
http://www.blinklist.com/ PR 6
http://netvouz.com/ PR 6
http://www.trailfire.com/ PR 6
http://www.backflip.com/ PR 6
8. Forum posts
This is the way I like best for getting backlinks. Find forums that are in your niche and create account with them. In userpage write your homepage and you have a backlink. DO a search on Google and you will see how many forums are out there, you will be amazed. Do this process many many times and you will have one way links pointing to your site.You can combine this with forum posts and this way you will get your signature shown much more times. Personally to me it doesn’t matter that forums have nofollow tags, Google still counts that as a link to you.
9. Blog comments
Another great way of letting the world know about your site. This method is similar to forum comments, again most of the blogs comments have nofollow tags but Google still count this as a backlink. Here is another good way to get a backlink from a blog’s main page:
Find blogs that have “top comments” or “recent comments” plugins, this way if you are top commentator you will get your link on the main page of a blog. Do this with blogs that fall into your category. I didn’t knew that but a friend told me this method and I must say that I see good results for now.
10. Get a link on a mainpage of PR 9 sites
This one you probably do not know but I am going to share it. Spare some time, do a search for sites that have PR 9 and have a donation section in their mainpage. I am sure there

i hv been tring to know what is SEO for a week but i couldn’t get the proper information.so, i taught of taking help of talented people visting my Q ?please help me out ?

There is a software program called SEO Elite
their website has a whole list of free videos y
you could watch that will give you some good information
on SEO. You don’t have to buy the software to see
the free videos but I would highly recommend it.

http://cbtopsites.com/s/de9d6f

SEO is different prices depending on company, what they will do and so on. The gooid part, the SEO can be anyplace and not your home town as they do all work online. But, you get what you pay for.

50 Questions You Need Answered Before Starting Your SEO Campaign

An online business owner basically has two choices when it comes to their website marketing efforts. They can outsource it or they can do it in-house. Both of these options bring a number of secondary options to choose from and its up to the business owner to do what is best for his or her situation. Here is a rundown of the possible choices:

Questions I need answered if I insource my search marketing:

Do I do it myself?

Do I have the time?

What is my time worth?

Do I have the knowledge and skills?

Do I have the time to get the knowledge and skills?

Is this something I really want to do along with my regular work?

Will this take me away from my family?

Is this worth the cost of not hiring or outsourcing

Will I be able to be effective

What if I screw up my site or get thrown out of the search engines?

Do I hire someone to do it?

Do I pay someone to learn search marketing on the job?

Do I have the resources to teach or pay someone to learn the craft?

Will I have to pay for additional resources such as converences, books, etc.?

What if somone learns it and leaves?

What if I can’t find someone capable of learning the craft?

What if they screw up my site or get me thrown out of the search engines?

Do I hire someone with experience?

How much is that going to cost me?

How do I know they can do what they claim?

Will they have all the skills necessary?

Will I have to pay additional dollars as they sub-contract out specialty work?

Will they expect to attend all the major SEO trade shows?

How much will I have to pay to keep their knowledge current?

What if they engage in "black hat" activities that screw up my site or get me thrown out of the search engines?

Do I sub out part of it and do the rest myself?

What parts do I do myself?

How do I ensure that all the sub-contractors are working in unison together?

How do I know who to blame if my search marketing or optimization doesn’t work

Questions I need answered if I outsource my search marketing

Do I hire a firm or a consultant?

If I hire a search marketing consultant:

Can a consultant do everything I need or do I have to do it myself?

Will a consultant have all the skills necessary to complete the job?

Will the consultant sub work out to other consultants?

Will I be forced to pay additional fees sub-contractors?

Will a consultant spend enough quality time on my account?

Will I be able to get a hold of a consultant when I need them during business hours?
If I hire a search marketing firm

Will a firm have qualified people working on my account?

Will a firm have too many clients to give me quality time?

Is the firm a "ranking factory" or will be sure to pay attention to the needs of my audience?

How responsive will my search marketing firm be with my concerns?

Will my calls get answered?

Will my emails be returned?

How much should search marketing cost?

What should be included and what shouldn’t be?

Will I get the return on my investment?

What kind of results should I expect?

How soon should I expect to see those results?

Will I have to give up too much control of my site?

Am I willing to give out sensitive site access information?

Will I implement recommendations as they are provided?

Can I veto recommendations and still expect results?

Will I be expected to do anything?

How much will I have to be involved?

How much will I be allowed to be involved?

Finding some of these answers might take time, but each is essential before moving forward. Only after you have answered each of these questions will you really know which route is best for you.

I own a Dating website and want to know how I can improve my Search Engine Optimisation? Thanks.

First you would probably want to make a Google web developer account, and sign up your website here:
http://www.google.com/webmasters/
It will give it higher priority for web crawling.

Second you should add a robots.txt file and put it at the root of your website. Inside the file, add:
Sitemap: http://www.website.com/Sitemap.xml

Third, add the Sitemap.xml file, and provide local links in your website, this again will increase page rank when search engines see this, and help them navigate your site more effectively. An example Sitemap file can be found here: http://www.sitemaps.org/protocol.php

Once finished creating the sitemap file, submit it to search engines with this website: http://sitemapr.us/tools/ping/

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one’s goods and services.

And the very last category – "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.

Good luck!